Ever wondered what the popular initials SEO stand for and what exactly it is? Well, SEO stands for Search Engine Optimization. SEO assists in refining the quantity and quality of a website’s traffic and ranking it higher on Google.
For SEO to work, characters should range from 50 to 60 for blog titles. The targeted keywords are also important to use for more visibility. SEO tools show the status and success of your website by providing the necessary data. The number 1 SEO Company in Singapore that provides Search Engine Optimization services is TT Media Digital Agency. There are different SEO tools that you can use to boost your website.
Types of SEO
There are three main types of SEO. They all help to improve the visibility of your website in various ways.
1. On-page SEO
2. Off-page SEO
This is whatever is done outside the website to improve the website’s rank in the search engine. The advantage of this type of SEO is that it will build domain authority as well as make the website get recognized. TT Media specializes in providing this kind of SEO to provide nothing but the best.
3. Technical SEO
This involves the technical actions taken to improve the search rankings and site indexing to help bot crawling. This type of SEO speeds up the website and makes it mobile-friendly. It is vital to register with Google Search Console and Bing Webmaster Tools.
How SEO works?
You need to be conversant with SEO to be able to achieve your goal. You can take a short SEO course or work at a marketing agency to get the necessary skills. There are some steps that you should follow systematically for SEO to work. These steps are:
1. Try to come up with a list of keywords
Keywords are words or phrases that define what your blog or article is about. They are mostly the words that people would enter into their search engine. Try to write down the phrases and words that are related to the topic in discussion as well as the title.
You should consider what your audience is most interested in. The next thing in question is what are you trying to convince your audience to embrace or buy? A simpler and faster way of finding keywords is using Google Keyword Planner. You only have to give details about your website and get a keywords suggestion list.
Making a list of keywords needs time and commitment to be able to make a good and successful list.
2. Analyze Google’s first search page
After successfully creating a keywords list, try to search for them one by one on Google. You are supposed to observe the top 10 results. This should guide you on which keywords are best suitable to get your content on the first page of Google search results.
Also, try to check the kind of Meta Descriptions that other websites use. The catchier it is, the more attractive it becomes.
3. Using hooks
Backlinks are used to improve the search engine ranking. Hooks tend to attract people to click the “share” or “Like” links that make them engage with the content.
You could use humor in your content to make it better. Creating a feeling of belonging to your audience is an emotional hook that will attract more people.
4. Optimize for On-Page SEO
This is whereby you optimize web pages for specific keywords. The main role of this is to enhance visibility and traffic. Some of the elements that one should optimize for on-page SEO are:
- Page titles
- Internal linking
- Meta description
- Page URLs
- Site Speed
- Structured Mark-up
5. Optimizing for search intent
You need to optimize your content for the search intent. This is where a person searches for something and gets the exact answer. The main aim is to meet your target audience’s immediate needs.
To accomplish this, you could try to present your work in small chunks and place the keywords in the most appropriate parts within your content. Also, remember to use related images, graphs, and visualizations to achieve this.
6. Creating awesome content
You could be having the best-written content but the editing and layout are very poor. You should consider getting a content design that makes your work attractive and looks awesome.
Additionally, you could use graphs, charts, real-life mages or animated images, videos, or even art. If you are not sure how to do it, TT Media can help you achieve your goal.
7. Inserting links in your content
Links assist in making the search engines discover new web pages. Do-follow links are hyperlinks that lead to the name or topic of the content publisher or other related content of the same publisher. Remember to use both internal and external links on your website. This gives your target audience confidence in your content.
8. Page URL
URL stands for Uniform Resource Locator. It can be identified by “HTTP://” or “HTTPS://”. It is advisable to use one keyword in a page URL. Remember, you can use hyphens but not underscores.
Underscores should not be used since Google will interpret it as one word even if there are four or five words joined using underscores. The URL should be relevant and brief for better understanding.
If you need help with SEO, TT Media can help make that a reality for you. As a website owner and content creator, you should be aware that in the URL, headlines, and metadata you are meant to include the relevant keywords.
If you are planning to come up with your website or blog, be familiar with SEO. You might have good content but your website rankings are very low. If you are not interested in acquiring the SEO skills you could hire someone to do it for you. You could also try out established SEO companies.